SDGs and their role in the Coronavirus pandemic

In the first half of 2020, we were greatly shaken by the Coronavirus pandemic. At first glance it may seem unrelated to SDGs, but this threat that has spread globally has become a common problem that the world should unite and solve together, thus highlighting the importance of sustainable societies. 

It may seem that we are finally beginning to see the end of the Coronavirus epidemic in Japan this month. But in developing countries with poor hygiene and where weaker health care systems exist, fighting the virus will be a long drawn out battle. In a globalized world, even if only some countries can end the Coronavirus epidemic, economies will not recover unless we can overcome this disease globally. Until then, it will continue to threaten our lives. We have now realized that we all share the same fate, thanks to the Coronavirus.

Rather than treating this crisis as transitory, we should assume that various crises can occur in the future. In light of this fact, it has become an urgent global matter to realize sustainable societies that are capable of responding to any crisis through viable solutions to environmental problems and improvements in social infrastructure in developing countries.

The novel Coronavirus appeared suddenly, but its effects have made us think about what we can do to achieve sustainable societies. Many businesses are experiencing hardships due to this crisis. However, we have also learned that SDGs can be important guidelines for corporations to survive in the post-Coronavirus world.

 “Nurturing human resources centered on others rather than on oneself, building businesses whose mission is to benefit the common good, we as individuals and businesses should seriously think about how we live, and use this crisis as an opportunity to change our behavior. It is time to rethink how corporations act,” said Toyota Group's President Akio Toyoda. He further declared that he would strengthen his efforts to contribute to the SDGs. (Ref. 1)

Individual contributions are often smaller and time consuming, but sometimes corporations can have a big impact on the world when they act. As businesses can affect consumer behaviour, they can help drive individual efforts as well. Our commitment to SDGs is an investment in the prosperity of everyone's future. And once the world truly becomes affluent, the rewards will be realized by not only businesses but individuals as well.

For almost 20 years now, HOPE Japan has been working in developing countries to help severly neglected communities toward a path of self-reliance. Our work contributes to SDG Goals 1 to 6.

The work involved in achieving Goals 2 through 6 all contributes to the goal of eliminating poverty, that is, Goal 1: No Poverty. Especially since the importance of hand washing and access to water has become very clear during this pandemic, HOPE Japan is diligently continuing its work to provide access to clean water, which is most important for people to be able to live a life of dignity. 

There are various ways in which you can work together with HOPE Japan. Apart from contributing to SDGs by helping the disadvantaged in developing countries, you can publicize the values and the work of your company, and strengthen your business philosophy of contributing to global communities. Your efforts can create opportunities for more people to contribute to SDGs and support the building of sustainable societies on a global scale.

HOPE Japan supports companies and organizations that want to focus on SDGs. If you wish to work together with us to solve these social issues, please contact us. We can work together to develop an approach that is unique to your company.