Our Cause Related Marketing Partners

Raising support and awareness for our projects is a big part of HOPE-JP's mission. This is the way in which we can translate peoples' desires to help others in need into tangible and effective results, such as clean water. Over the years it has been inspirational to come across all the different ways that people and companies contribute to our fundraising activities and support projects. Lately, a really fun and rewarding method for all involved has been Cause Related Marketing (CRM).

CRM is when a business’ campaign for one of its products or services also supports social initiatives. We are really fortunate to have some great CRM partners, and we our proud to introduce them here.

Shop Japan is one of our longest standing partners in many respects. As the biggest name in Japan for television shopping, they had the scope to run our largest CRM partnership campaign to date and raised funds to support our projects in the tsunami affected areas through their wonder core campaign. For every wonder core (abdominal muscle training device) they sold, 1 percent was donated to the project and was hugely successful and popular. If you are interested in learning more about Shop Japan’s great work, particularly in the tsunami affected areas, you can read more here.

Pokka, Sapporo and Coca-Cola have created CRM vending machines where a percentage of all drinks purchased from one of their machines are donated to HOPE projects. We currently have 2 vending machines in operation at offices of of companies that support us.

JAMMIN is a fashion brand, but one with a compassionate twist. All of the apparel that it creates is specifically designed to support non-profits and their projects. They design apparel inspired by the causes and then distribute them online, designating a portion of every item sold to the dedicated project. In this way, they hope to make it fun and easy for people in Japan to support projects, while also emphasizing that it’s trendy and cool to support charities. At HOPE-JP we have been fortunate to have their support for two projects and really look forward to collaborating with them again in the future! Stay tuned for our next sale with JAMMIN and visit their website here.

Did you know that we have HOPE Line stickers ? Artist and HOPE supporter Masao Hatayama designed some fantastic stickers inspired by our projects and is now selling them on LINE. A percentage of all the stickers sold go directly towards supporting are projects and of course, the stickers themselves a lot of positive awareness!
Get your HOPE line stickers!

Our partnership with Grapeoff K.K has led to the formation of a HOPE wine club called WATER4LIFE. Each month, members of the club are sent a fine selection of wines from Grapeoff. In turn, Grapeoff donates a portion of the membership fees directly to HOPE clean water projects ' hence the name. If you are interested in joining the WATER4LIFE club, you can sign up here.

Thank you so much to all of our CRM partners! This has been a great journey and we hope to continue making a difference in this way with you.

If you have ideas or are interested in learning more about becoming a HOPE CRM partner, contact us any time. We would be glad to start the discussion with you.